Paint Your Cow Purple: Marketing Tip 27 of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip 27 of 100 - Paint Your Cow Purple

Seth Godin is one of my favorite business and marketing writers. In his best-selling book Purple Cow, he states the following:

"Every day, consumers come face to face with a lot of boring stuff -- a lot of brown cows -- but you can bet they won't forget a Purple Cow."

His point is simple yet often forgotten. If your real estate marketing strategies are carbon copies of the strategies used by other real estate agents, you will be a brown cow. Seen one, you've seen 'em all.

I've know a handful of agents who have more business than they can handle. As with any industry, they represent the happy minority. And they all have one thing in common -- they're all doing something in their real estate marketing that makes me say, "Wow, what a great idea. That's fantastic!"

In other words, they have come up with real estate marketing ideas that are the equivalent of a purple cow. And they're all the more successful for it.

Look for real estate Internet marketing tip #28 tomorrow!

~Brandon