Launch Website #2: Internet Marketing Tip 45 of 100
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 45 of 100 - Launch a Second Website
This real estate Internet marketing tip is for the advanced pupils. You know, those of you who already have a real estate blog or website that does well in the search engines.
If you fall into this group, why not launch a second website? Think about it, if you have a website that's on the first page of search engines for your key phrases, there's a 1-in-10 chance people will click on your site (over the other 9 listed on the page).
But if you eventually had two websites or blogs appearing on the first page, there would be a 2-in-10 chance people would click one of your websites. That's a significant increase in the number of people who find you through search engines.
And, provided you have some form of website lead generation in place, the double exposure would significantly add to your business growth.
What Kind of Website?
Choosing a focus for your second website depends on your business goals. If your primary website is for marketing, why not create a second website (or blog) with an educational angle. It could be sort of a "one-stop-shop" for home buying / selling information in your market area. That's just one of many ideas for a second site.
Look for real estate Internet marketing tip #46 tomorrow!
~Brandon
Tip 45 of 100 - Launch a Second Website
This real estate Internet marketing tip is for the advanced pupils. You know, those of you who already have a real estate blog or website that does well in the search engines.
If you fall into this group, why not launch a second website? Think about it, if you have a website that's on the first page of search engines for your key phrases, there's a 1-in-10 chance people will click on your site (over the other 9 listed on the page).
But if you eventually had two websites or blogs appearing on the first page, there would be a 2-in-10 chance people would click one of your websites. That's a significant increase in the number of people who find you through search engines.
And, provided you have some form of website lead generation in place, the double exposure would significantly add to your business growth.
What Kind of Website?
Choosing a focus for your second website depends on your business goals. If your primary website is for marketing, why not create a second website (or blog) with an educational angle. It could be sort of a "one-stop-shop" for home buying / selling information in your market area. That's just one of many ideas for a second site.
Look for real estate Internet marketing tip #46 tomorrow!
~Brandon
Labels: Internet Marketing

