Real Estate Marketing Ideas

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Wednesday, February 28, 2007

Keep Your Integrity: Internet Marketing Tip #46 of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip 46 of 100 - Keep Your Integrity

What is about the Internet that makes some people do things they wouldn't do to somebody face to face? It's the anonymity.

The anonymous nature of the Internet lures some Internet marketers into a dark world of spam, deceit and trickery.

An Example of Integrity Loss
Want a prime example of this? I just had to delete a bunch of comment spam from one of my real estate blogs ... left by a website that supposedly offers real estate advice to agents. In fact, that's their website name: realestateagentsadvice.com

Basically, this faceless "company" posted page content from their own website as a comment on my blog, and then put in dozens of links back to their own site to try and inflate their search engine ranking. A classic but always detestable tactic among SEO spammers with no integrity.

This is just one example of Internet marketing without integrity. Since I work online, I see this kind of thing all the time. And let me tell you something about the kinds of companies who resort to these tactics ... they always lose in the end. They use deception and trickery in marketing for so long, that it begins to bleed over into their dealings with customers. That's hardly the way to grow a business.

This Internet marketing tip has been brought to you by bloggers for a more ethical Internet (me)!

Look for real estate Internet marketing tip #47 tomorrow!

~Brandon

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