Put Keywords in Your Hyperlinks: Tip #18 of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip #18 of 100 - Put Keywords In Your Hyperlinks

This addition to the real estate Internet marketing series focuses on search engine visibility.

Putting keywords into hyperlinks is one of the easiest on-site adjustments you can make to improve the search engine visibility of your website or blog. Search engines read the text within hyperlinks (referred to as "link text") in order to determine what a web page is about.

Sure, there are plenty of other factors they use to determine a page's meaning -- like the page title, the page content, other websites that link to the page -- but link text certainly helps. It's an easy way to educate search engines about your website's theme or overall category.

Also Good for Usability
When you use descriptive phrases in your hyperlinks, you also improve your website's usability. A descriptive hyperlink tells people where the link will take them, as opposed to the always vague "click here."

Note the difference:

• Click here for more information. (This is vague for people and meaningless to search engines).


• Get more Internet marketing tips. (This tells people where the link goes, and it also tells search engines what the page is about.)

Look for real estate Internet marketing tip #19 tomorrow!

-Brandon