Minimize Marketing Attrition: Tip #24 of 100
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 24 of 100 - Minimize Marketing Attrition
Attrition is the enemy of real estate Internet marketing. So to be successful in your marketing, you have to understand attrition and work hard to reduce it.
What is Attrition?
The dictionary defines attrition as "a reduction in numbers usually as a result of resignation, retirement, or death." Now let's translate that definition for Internet marketing purposes.
Real Estate Marketing Attrition
In real estate Internet marketing, attrition refers to the people who do not take the actions you want them to take. The higher the attrition, the less successful the marketing program.
At each step in the marketing process, you stand to lose some people. The good news is, each point of attrition can be improved – that is, you can minimize the number of people who "drop off" at each step of the way.
Here are some examples of attrition points, and what you can do to reduce them.
Attrition Point #1 – Many of the people who visit your website will leave if they don't find anything of value. You can counter this by constantly adding valuable content and resources to your website.
Attrition Point #2 – Even if people find your website (and find it useful), some of them will leave without making contact with you in any way. You can counter this by having lead-generation techniques on all key pages of your website.
Attrition Point #3 - Of all the people who visit your website, some will not find what you want them to find. You can counter this by having a clean, well-organized website with your preferred path clearly identified on the home page.
You can see from this brief sample list that attrition shadows all aspects of your Internet marketing program. But you can also see from this list that for every point of attrition, there are things you can do to increase the number of people who continue along in the process.
Understanding the concept of marketing attrition is the first step in reducing it. So think about your own Internet marketing strategies. Sketch out the various steps in the process, and jot down the attrition points.
Then think of all the things you can do to minimize each point of attrition, and work hard to do exactly that. Good luck!
Look for real estate Internet marketing tip #25 tomorrow!
~Brandon
Tip 24 of 100 - Minimize Marketing Attrition
Attrition is the enemy of real estate Internet marketing. So to be successful in your marketing, you have to understand attrition and work hard to reduce it.
What is Attrition?
The dictionary defines attrition as "a reduction in numbers usually as a result of resignation, retirement, or death." Now let's translate that definition for Internet marketing purposes.
Real Estate Marketing Attrition
In real estate Internet marketing, attrition refers to the people who do not take the actions you want them to take. The higher the attrition, the less successful the marketing program.
At each step in the marketing process, you stand to lose some people. The good news is, each point of attrition can be improved – that is, you can minimize the number of people who "drop off" at each step of the way.
Here are some examples of attrition points, and what you can do to reduce them.
Attrition Point #1 – Many of the people who visit your website will leave if they don't find anything of value. You can counter this by constantly adding valuable content and resources to your website.
Attrition Point #2 – Even if people find your website (and find it useful), some of them will leave without making contact with you in any way. You can counter this by having lead-generation techniques on all key pages of your website.
Attrition Point #3 - Of all the people who visit your website, some will not find what you want them to find. You can counter this by having a clean, well-organized website with your preferred path clearly identified on the home page.
You can see from this brief sample list that attrition shadows all aspects of your Internet marketing program. But you can also see from this list that for every point of attrition, there are things you can do to increase the number of people who continue along in the process.
Understanding the concept of marketing attrition is the first step in reducing it. So think about your own Internet marketing strategies. Sketch out the various steps in the process, and jot down the attrition points.
Then think of all the things you can do to minimize each point of attrition, and work hard to do exactly that. Good luck!
Look for real estate Internet marketing tip #25 tomorrow!
~Brandon
Labels: Internet Marketing
posted by Brandon at
6:28 PM
