Integrate Your Marketing Channels: Tip #16 of 100
© 2010, Brandon Cornett. All rights reserved.
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip #16 of 100 - Integrate Your Marketing Channels
Real estate Internet marketing should involve multiple channels. For maximum online exposure and lead generation, strive to combine as many online and offline marketing channels as possible, with the "centerpiece" being your website.
Articles, press releases, emails, real estate postcards, blogs -- if used properly, all of these things can drive traffic to your website. But then what?
From a marketing standpoint, lead generation should be one of your website's primary objectives. You can drive traffic to a website from multiple channels, but at some point you have to capitalize on that traffic. Website traffic, by itself, will not grow your business. You have to initiate contact in order to cultivate a business relationship. Your website should accomplish this.
Think of your other real estate marketing channels as fingers or signs pointing toward the website. Sure, any one of these channels could generate new business on its own. But more often than not, people will travel on to your website to learn more. This is a good thing, as long as your website is doing its job (by engaging, persuading, and motivating people to take a certain action).
Look for real estate Internet marketing tip #17 tomorrow!
View the growing list of tips
-Brandon
Tip #16 of 100 - Integrate Your Marketing Channels
Real estate Internet marketing should involve multiple channels. For maximum online exposure and lead generation, strive to combine as many online and offline marketing channels as possible, with the "centerpiece" being your website.
Articles, press releases, emails, real estate postcards, blogs -- if used properly, all of these things can drive traffic to your website. But then what?
From a marketing standpoint, lead generation should be one of your website's primary objectives. You can drive traffic to a website from multiple channels, but at some point you have to capitalize on that traffic. Website traffic, by itself, will not grow your business. You have to initiate contact in order to cultivate a business relationship. Your website should accomplish this.
Think of your other real estate marketing channels as fingers or signs pointing toward the website. Sure, any one of these channels could generate new business on its own. But more often than not, people will travel on to your website to learn more. This is a good thing, as long as your website is doing its job (by engaging, persuading, and motivating people to take a certain action).
Look for real estate Internet marketing tip #17 tomorrow!
View the growing list of tips
-Brandon
Labels: Internet Marketing
posted by Brandon at
3:01 PM
