Generating Website Leads: Tips 19 - 23
© 2010, Brandon Cornett. All rights reserved.
Real Estate Internet Marketing - 100 Tips in 100 Days
Tips 19 - 23 of 100 - Generating Website Leads
I have fallen behind on my real estate Internet marketing series -- 100 tips in 100 days. So to get caught up, I'll be posting some "combo" posts with multiple tips rolled into one. This one contains four tips on website lead generation.
Here are real estate Internet marketing tips 19 - 23, taking the form of website lead generation tips and ideas:
Lead Generation Idea #1
Use Yahoo School Reports, your city's website and your own personal knowledge to create a "report card" of local schools. Promote it on your website with eye-catching graphics and plentiful bullet points, and offer it by email (lead capture).
* Related: How to Generate Website Leads
Lead Generation Idea #2
Offer a home listing update service. It's a low-tech way to give people what they want. You'll also be able to pre-qualify them by asking about price ranges, location, etc.
Lead Generation Idea #3
Create a unique report based on a hot topic or current events in your area. Urban sprawl? New neighborhoods? Other major construction? Use your report to connect these events to real estate, home values and the like. Give your report a catchy title, create a graphic to promote it, and offer it to your website visitors in exchange for joining your newsletter.
* Related: How to Generate Website Leads
Lead Generation Idea #4
Offer timely and relevant information through your blog, and invite people to sign up. Hint -- a lot of consumers still aren't familiar with RSS feeds, so you can add an email subscription box to your blog with a product like Zookoda (for free).
Learn the "Do Not Call" Laws
When discussing website lead generation and follow-up phone calls, it's important to understand the FCC's "Do Not Call" laws. When somebody requests information from your website, you can (and should) follow up with them by phone regardless of whether they're on the Do Not Call list. If you haven't familiarized yourself with the FCC's rules for telemarketers, start with this tutorial.
Look for real estate Internet marketing tip #24 (and possibly more) tomorrow!
~Brandon
Tips 19 - 23 of 100 - Generating Website Leads
I have fallen behind on my real estate Internet marketing series -- 100 tips in 100 days. So to get caught up, I'll be posting some "combo" posts with multiple tips rolled into one. This one contains four tips on website lead generation.
Here are real estate Internet marketing tips 19 - 23, taking the form of website lead generation tips and ideas:
Lead Generation Idea #1
Use Yahoo School Reports, your city's website and your own personal knowledge to create a "report card" of local schools. Promote it on your website with eye-catching graphics and plentiful bullet points, and offer it by email (lead capture).
* Related: How to Generate Website Leads
Lead Generation Idea #2
Offer a home listing update service. It's a low-tech way to give people what they want. You'll also be able to pre-qualify them by asking about price ranges, location, etc.
Lead Generation Idea #3
Create a unique report based on a hot topic or current events in your area. Urban sprawl? New neighborhoods? Other major construction? Use your report to connect these events to real estate, home values and the like. Give your report a catchy title, create a graphic to promote it, and offer it to your website visitors in exchange for joining your newsletter.
* Related: How to Generate Website Leads
Lead Generation Idea #4
Offer timely and relevant information through your blog, and invite people to sign up. Hint -- a lot of consumers still aren't familiar with RSS feeds, so you can add an email subscription box to your blog with a product like Zookoda (for free).
Learn the "Do Not Call" Laws
When discussing website lead generation and follow-up phone calls, it's important to understand the FCC's "Do Not Call" laws. When somebody requests information from your website, you can (and should) follow up with them by phone regardless of whether they're on the Do Not Call list. If you haven't familiarized yourself with the FCC's rules for telemarketers, start with this tutorial.
Look for real estate Internet marketing tip #24 (and possibly more) tomorrow!
~Brandon
Labels: Internet Marketing
posted by Brandon at
8:26 AM
