Experiment with Pay-per-Click: Tip #25 of 100
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 25 of 100 - Experiment with Pay-per-Click Marketing
Pay-per-click (also known as sponsored search or paid search) is one of two paths to search engine visibility. Search engine optimization is the other path -- this is when your website ranks well in the search engines naturally, due to its content, link popularity and other factors.
So if you want search engine visibility in a hurry, pay-per-click is the only vehicle that will take you there.
The Google AdWords program is by far the most popular of the pay-per-click options. Yahoo Search Marketing and MSN also have pay-per-click programs.
How to conduct a pay-per-click program is beyond the scope of this blog post. You can find plenty of books and articles online to help with that -- and I even offer an online training module on the subject.
But for now, just know that pay-per-click is one of many ways you can start generating leads and growing your business via the Internet. Is it right for your real estate Internet marketing program? Only you can answer that. But with the ease of entry and pricing flexibility of a program like Google AdWords, there is nothing to prevent you from experimenting with pay-per-click.
Look for real estate Internet marketing tip #26 tomorrow!
~Brandon
Tip 25 of 100 - Experiment with Pay-per-Click Marketing
Pay-per-click (also known as sponsored search or paid search) is one of two paths to search engine visibility. Search engine optimization is the other path -- this is when your website ranks well in the search engines naturally, due to its content, link popularity and other factors.
- With natural SEO, it takes a lot of work and patience to reach the top of the search engines.
- With pay-per-click, you could reach the top of the search engines later today or tomorrow.
So if you want search engine visibility in a hurry, pay-per-click is the only vehicle that will take you there.
The Google AdWords program is by far the most popular of the pay-per-click options. Yahoo Search Marketing and MSN also have pay-per-click programs.
How to conduct a pay-per-click program is beyond the scope of this blog post. You can find plenty of books and articles online to help with that -- and I even offer an online training module on the subject.
But for now, just know that pay-per-click is one of many ways you can start generating leads and growing your business via the Internet. Is it right for your real estate Internet marketing program? Only you can answer that. But with the ease of entry and pricing flexibility of a program like Google AdWords, there is nothing to prevent you from experimenting with pay-per-click.
Look for real estate Internet marketing tip #26 tomorrow!
~Brandon
Labels: Internet Marketing
posted by Brandon at
8:40 AM
