Avoid Data-Blindness: Tip #12 of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip #12 of 100 - Avoid Data-Blindness

I know a lot of Internet marketers who focus so heavily on data that they lose sight of the big picture.

Granted, Internet marketing is a numbers game. A certain number of people will find your website. Of that number, a certain number of visitors will stick around. Of that number, a certain (much smaller) number will respond in some way. And so on.

It's important to grasp this general concept and try to minimize all points of attrition. But don't lose sight of the end goal. You want people to be so enlightened, educated, motivated or persuaded by your website that they contact you or respond in some way. This is the only true measure of success with real estate Internet marketing.

I know people who view website traffic as the ultimate goal of Internet marketing. These people are data blind. All the traffic in the world is worthless until you make a connection.

View the growing list of tips

Look for real estate Internet marketing tip #13 tomorrow!

Until then,

-Brandon