Real Estate SEO - Boost Your Online Visibility

© 2010, Brandon Cornett. All rights reserved.

A new article has been posted to the article center at ArmingYourFarming.com. It offers 7 ways to boost your website's visibility.

Real Estate Search Engine Optimization
Today's buyers and sellers use the Internet for just about every phase of the real estate process. They do preliminary research online, shop for homes online, and check out real estate agents online.

The questions is not whether or not your prospective clients are using the Internet. We know that much. The question is, are they finding you?

Help has arrived. This new article offers 7 ways to boost your website's visibility using proven real estate SEO strategies.

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Read the article here
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Good luck and good marketing!

-Brandon Cornett

Real Estate Letters - Writing Tips for Agents

© 2010, Brandon Cornett. All rights reserved.

Writing a great real estate letter doesn't have to be hard. In fact, if it is hard, you're probably going about it all wrong.

The best business letters are written in the author's natural tone, and you natural tone is the easiest thing in the world to deliver. So when writing your next real estate letter, let yourself go. Turn off your internal editor, forget about your high school English teacher, and write as if you were speaking to a friend.

Some more letter-writing tips:

1. Do the proper research and know what you want to say.

2. Try to see things from the recipient's perspective. What questions would you have?

3. Explain why you're writing in the opening paragraph. Get right to the point.

4. Be specific. If you're writing a letter to an FSBO, for example, tell them how quickly you've sold houses in the past.

5. Read this article on real estate letters.


Good luck, and good marketing!

-Brandon Cornett

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More agent marketing tips
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Real Estate Marketing Idea - Boost Your PR Presence

© 2010, Brandon Cornett. All rights reserved.

What is PR and what does it have to do with real estate marketing?

PR, or public relations, refers to a variety of techniques and practices intended to generate publicity and awareness.

In short, a PR program is designed to get people talking and writing about your real estate services.

Forgotten Tool of Real Estate Marketers?
Agents and brokers have used direct marketing tactics for decades. A farming postcard or letter is direct marketing in its purest form. It's my experience, however, that real estate professionals don't use PR effectively, if at all.

A strong PR program can give real estate agents more exposure than traditional advertising, and for a fraction of the cost. So it's always a good idea to add some element of PR to your marketing mix.

Here's some advice on how to go about it:
Real Estate Marketing - The Power of PR

Until next time,

-Brandon

Do You Use Real Estate Postcards?

© 2010, Brandon Cornett. All rights reserved.

Are real estate postcards part of your overall marketing program?

If so, you'll be happy to know that I've just completed an e-book on postcard marketing. It's available for immediate download from http://www.realestatepostcardbook.com/postcard-tutorials.php. You'll might also like the postcard tutorials that can be found on the site.

Also worth a look is the Super Cards approach to postcard marketing. This is basically what the entire 100+ page book is about, in one regard or another.

If you have questions about this book or need additional info, please see the author's blog on the website listed above.

Until next time,

-Brandon

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More real estate marketing tips
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