Real Estate Marketing Ideas -- A Bad Road Trip

© 2010, Brandon Cornett. All rights reserved.

This real estate marketing idea is brought to you by Brandon Cornett, the city of Cedar Park, Texas, and the Texas Department of Transportation.

If that sounds like an unlikely combo for real estate marketing advice, let me explain. I went to visit a client recently at her office. Her office is located at the epicenter of a massive road-improvement project -- one of the largest highway projects currently taking place in the United States!

Needless to say, I had a little trouble finding her. None of the roads were labeled any more, and the landscape looked nothing like I remembered it. Heavy machinery roared up and down dirt lanes, and a constant cloud of dirt hung over everything.

During our meeting, we talked about ways she could generate a response from postcard mailings. I'm a fan of making strong offers on any marketing piece, so I pointed outside her window at all the controlled chaos.

"Why not use that?" I asked her. I went on to explain the power of information, and how she might create a report that detailed the current state of affairs with the city's projects, how it affected house values, etc. Polish it up, give it a nice cover page and a title -- something like "The Cedar Park Expansion Report: How Today's Developments Will Affect Tomorrow's Home Values."

Feature the report on your marketing postcard, and then tell people how to download it (or request it) through some kind of lead-capture system. You could even build a seminar around it.

There you have it ... a bad road trip turned into a real estate marketing idea.

-Brandon Cornett

=============================
More real estate marketing tips
=============================

Real Estate Marketing Online - How to Dominate the Web

© 2010, Brandon Cornett. All rights reserved.

by Brandon Cornett

If you manage an online real estate marketing program, you probably realize the need for diversification.

Internet marketing success increases many times over when you use multiple channels to reinforce and complement one another.

For instance, a blog integrated within a website gives the website an element of freshness and interaction. Likewise, online articles and press releases can increase your website's search engine visibility.

In the center of all this, you have the website itself ... the epicenter of your real estate marketing program online. Optimize these things individually, and then connect the dots between them. Online, synergy equals success!

Learn More
If you'd like to learn more about integrating your marketing efforts online, read the article below!

Real Estate Marketing Online - 5 Ways to Dominate the Web

Good luck and good marketing.

Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com

Real Estate Search Engine Optimization - 5 Steps to Success

© 2010, Brandon Cornett. All rights reserved.

by Brandon Cornett

==============================================
A brief definition: This post pertains to real estate search engine optimization (SEO). In the usage below, real estate SEO is the act of improving a real estate website for better search engine visibility.
==============================================

Visit a real estate news website, and sooner or later you'll see statistics about Internet use among buyers and sellers.

The bottom line is this: Most of your potential clients use the Internet (and search engines) to conduct real estate search. To capitalize on this online activity, you need a two step approach. First, you need to be online. And second, you need good visibility online.

In other words, your prospects must be able to find you online. Here's how to go about it:

Real Estate Search Engine Optimization - 5 Steps to Success

Real Estate SEO - The Research Factor

© 2010, Brandon Cornett. All rights reserved.

Real estate search engine optimization (SEO) takes time, effort and patience. So as with any long-term endeavor, you need to do the proper research up front.

Could you imagine building a the foundation to a house only to realize you're over the property line? Think of the heartache that would result from all the wasted effort.

Real estate SEO is a lot like that. So before you start thinking about the technical side of SEO, do some research to figure out how to optimize your website in the first place.

Some key questions to ask:

SEO Question #1 - What's the goal of my real estate marketing program?

This is important because your SEO program is a natural extension of your overall marketing program. (Or at least it should be.)

SEO Question #2 - Who is my primary audience? What kind(s) of people do I want to find my website?

This is important, because in order to choose the right key search phrases, you need to know who is doing the searching.

SEO Question #3 - What key phrases should I optimize my website for?

This is important, because if you don't choose the right phrases up front, much of your SEO efforts will be wasted.

Learn more about real estate search engine optimization:


You can learn more about real estate SEO -- and you should learn more about it -- from our guide, The Real Estate Agent's Guide to Search Engine Visibility covers the subject in detail. 40 pages worth of detail!


Good luck, and good marketing!

Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com