Real Estate PR - Building Your Reputation with Articles

© 2010, Brandon Cornett. All rights reserved.

Purpose of this real estate PR article:
To educate you on the power of article marketing. To explain what article marketing can do for your real estate marketing efforts in general (and your public relations program in particular).

Imagine this scenario...
Let's say you're reading the newspaper. You see an article on the top half of the page, and an advertisement on the bottom of the page. Which one would you be more inclined to trust and believe?

Probably the article, right? Well, you're not alone. Articles and other editorial-style content carry a certain trustworthiness that advertisements lack.

When people see articles (in print or online), they know those articles have been through some kind of screening process. When people see ads, they know the advertiser has paid has ad fees -- and nothing more.

Want to learn more about article marketing?
If you'd like to learn more about the power behind article marketing -- and how it can strengthen your real estate marketing and PR program -- visit the links below:

* What Articles Can Do That Ads Cannot

* The Agent's Guide to Article Marketing


Good luck and good marketing!

Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com

Real Estate PR - Forgotten Tool of Real Estate Marketing

© 2010, Brandon Cornett. All rights reserved.

Real estate PR is the act of using traditional public relations (PR) strategies to support a real estate marketing program.

It's also the forgotten tool of real estate marketing.

What do I mean by forgotten tool?
Simply that many agents overlook PR, despite its effectiveness and affordability. This is an unfortunate, because real estate PR carries many business-building benefits.

As an agent, you should seek "message diversity" in your real estate marketing program. In other words, instead of having only one marketing channel -- like direct mail -- you should develop multiple channels (to attract the multiple personality types that make up your audience).

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Good luck, and good marketing!

Brandon Cornett
ArmingYourFarming.com
AdviceForAgents.com

Real Estate Search Engine Optimization - New Article Available Online

© 2010, Brandon Cornett. All rights reserved.

New Article on Real Estate SEO - "Search Engine Success: Five Key Elements"

If you're a real estate agent with questions about search engine optimization, there's a new article for you at Broker Agent News.

In the article, I outline what I view as the five most important factors you should consider when trying to improve the search engine ranking of your website or blog. These factors include key phrase research, online PR, inbound links, lead capture, patience and persistence.

View the article here

Also see...

The Agent's Guide to Search Engine Success


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Real Estate SEO - Search Engine Advice for Agents

© 2010, Brandon Cornett. All rights reserved.

What is real estate SEO?
SEO stands for search engine optimization. It is the act of modifying one's website for better search engine visibility. If you're an agent or broker, real estate SEO should be on your radar!

Why is real estate SEO important?
It's important because the vast majority of buyers and sellers are using the Internet for research. If you have a website with good search engine visibility for phrases relevant to your services and location -- those buyers and sellers will likely find your website.

If your website lacks search engine visibility ... well, it's something close to a grain of sand on a long beach.

Where can I learn more about real estate SEO?


You can learn more about it -- and you should learn more about it -- from our brand new real estate SEO guide. The Real Estate Agent's Guide to Search Engine Success covers the subject in detail. 40 pages worth of detail!

Good luck, and good marketing!

Brandon Cornett

Real Estate Search Engine Optimization - Tips for Agents

© 2010, Brandon Cornett. All rights reserved.

Real estate search engine optimization has become a hot topics among agents and brokers lately. And it's easy to understand why ... most buyers and sellers use the Internet!

But many real estate agents lack the knowledge needed to effectively optimize their websites for search engine visibility.

Well, if you're one of these agents, I have good news for you. As of this date, we have just finished our latest real estate marketing guide, and it's all about search engine optimization for real estate websites!

"The Agent's Guide to Search Engine Success" -- a 40-page e-book -- covers search engine optimization from every angle. It starts with the basics and advances to actual strategies you can employ. Best of all, the entire guide is real estate specific (you won't find any "generic" advice, only the kind that applies to you as a real estate agent).

Learn more about the guide!

Good luck and good marketing!

Brandon Cornett

7 Real Estate Marketing Tips for Agents & Brokers

© 2010, Brandon Cornett. All rights reserved.

Any real estate marketing program can be improved.

That's one of the first things I tell my clients, for the simple reasons that people tend to get comfortable with routine. Heck, it happens to me. Sometimes I get "blind" to my own marketing efforts because I see them day in and day out.

Once in a while a colleague will come along and say, "Hey, you can change this one thing here and probably boost your response rates." More often than not, the colleague will be right.

Same goes for your real estate marketing program. You can't get comfortable with it ... you have to constantly seek out potential areas of improvement. It's a never-ending process.

Need help getting started?
To help you get started, I've made a list of seven key areas where you might improve your real estate marketing program:

View the list here:
Seven Real Estate Marketing Tips for Agents & Brokers


Good luck and good marketing!

Brandon Cornett

Real Estate Marketing Online - Integrate Your Efforts

© 2010, Brandon Cornett. All rights reserved.

Real estate marketing online is the sum of its parts.

Here's what I mean by that. When you combine the various parts of an online marketing program -- website, blog, newsletter, PR, articles, etc. -- what you end up with is much more powerful than any of the parts themselves.

Online marketing requires synergy, a cooperation of all the parts to achieve something greater than they could achieve individually. The newsletter promotes the blog and the website. The online press releases link to the website and blog. The articles promote the newsletter and blog.

Everything support the other parts in some way.

Want to learn more about integration as a real estate marketing tool? Try this article:

Integrate Your Marketing for Maximum Response

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Real Estate Marketing Online -- The Power of Information

© 2010, Brandon Cornett. All rights reserved.

Real estate marketing online often requires that an exchange takes place.

The real estate agent offers something of value through the website, and the reader offers their contact information to gain access to that valuable item.

Agents sometimes call this information the "free report." But despite its potential power, I usually see it misused. Here are some of the mistakes I see with this informational approach to real estate marketing online:

1. Information is readily available elsewhere.

2. Value of the information is not properly conveyed.

3. The offer is buried / lost on the website.

4. The item is given away freely (no lead-capturing mechanism).

Want to improve your real estate marketing with informational reports, while avoiding the mistakes listed above? If so, you'll find the following resources helpful:

Article: Real Estate Internet Marketing - The Power of Information

Product: Real Estate Agent's Guide to Online Lead Generation


Good luck and good marketing!

Brandon from ArmingYourFarming.com

Real Estate Marketing Online - Search Engine Guide

© 2010, Brandon Cornett. All rights reserved.

When it comes to real estate marketing online, no campaign is complete without consideration of search engines.

By applying some fundamental tactics of search engine optimization, you can increase your website's visibility and traffic. To help you improve your real estate website's ,

Special Report on Search Engines & Real Estate Marketing Online
There's a special report available at ArmingYourFarming.com that will help you improve the search engine visibility of your real estate website.

What you'll learn:

* How to find out what key phrases your prospects are searching.
* How to integrate those key phrases with your website.
* How to avoid mistakes that could harm your search engine visibility.

To obtain a free copy of your report, visit the ArmingYourFarming.com home page.

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Real Estate Agent Marketing - Online Advice

© 2010, Brandon Cornett. All rights reserved.

If you're a real estate agent in need of marketing advice, there's a new website just for you.

AdviceForAgents.com is a web-based Q&A forum where you can post your real estate marketing questions and get professional help and insight.

Topic areas include postcard marketing, web marketing, article marketing, public relations, search engines and copywriting.

Need help with your real estate marketing program? Visit AdviceForAgents.com today!

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Real Estate Agent Marketing - The Power of Web Articles

© 2010, Brandon Cornett. All rights reserved.

If you're a real estate agent marketing your services online, you probably need all of the search engine visibility and web presence you can get.

That's where article marketing comes in. Simply by writing helpful "how to" articles and publishing them online, you gain valuable links to your real estate website that will help with search engine visibility.

There's also a good chance your prospects will find the articles directly though their use of search engines (that is, if you've written your article around key phrases that they're searching).

That's why I recommend that article marketing be a part of any real estate agent marketing program.

Learn more:

What Articles Can Do That Ads Cannot

Agent's Guide to Article Marketing

Real Estate Agent Marketing - The Talkability Factor

© 2010, Brandon Cornett. All rights reserved.

There's an old expression that better marketing does not make a better product.

In other words, good marketing starts with the product. You must first make the product worth talking about ... and then you can move on to the marketing phase.

Real estate agent marketing is much the same way. Only in this case, the product is the real estate agent (or the agent's services, to be exact).

If an agent's service is remarkable people will talk about it. That's the very definition of remarkable -- people will make remarks about it. This makes your real estate marketing program much easier, especially since real estate is such a referral-based business.

What am I getting at? I'm saying that if you want to increase your referral rates, you need to make your services remarkable. I call it "talkability."

Learn More
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Real Estate Marketing -- The Talkability Factor
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Real Estate Internet Marketing - Get Focused

© 2010, Brandon Cornett. All rights reserved.

Real estate Internet marketing has become a hot topic among real estate agents for one reason above all else -- necessity.

Agents need to be online because that's where all the buyers and sellers are. A real estate marketing program without an Internet component simply won't suffice anymore.

But before you start throwing up websites and blogs, take a moment to focus. Ask yourself the following questions, answer them, and write the answers down. This will help you shape your goals and work toward them in a controlled, focused way.

* What's the purpose of my internet marketing campaign?
* What's my overall business objective?
* How does my marketing support this objective?
* Who, exactly, is my target audience?
* How does my target audience use the Internet?
* How does my audience use the search engines (key phrases)?

These are only a few of the questions you should answer before taking your real estate marketing program online. But it's a good start.

Related article:

Real Estate Marketing Online - Fundamentals of Success

Related product:

Agent's Guide to Websites & Web Marketing

Real Estate Internet Marketing - Search Engine Tips

© 2010, Brandon Cornett. All rights reserved.

If your real estate marketing program involves the Internet, you have to make search engine visibility part of your marketing program too.

After all, a real estate website is a single grain of sand in a vast desert. But with a strong focus on search engine optimization, your website becomes something more. It becomes a web presence.

For this reason, I'm pleased to announce that we've recently added a search engine section to the Agent's Guide to Websites & Web Marketing. Now this 57-page E-book is more helpful than ever, covering every aspect of real estate internet marketing.

* Learn more about this guide

Real Estate Internet Marketing - A Pop Quiz

© 2010, Brandon Cornett. All rights reserved.

Real estate internet marketing strategies for agents and brokers:

Pop quiz.

What happens when people land on your real estate website? What do you present them with as a means of capturing their contact information or urging them to respond?

In other words, is your real estate website capturing leads or losing visitors?

If you're not sure how to answer, you may need examine the "motor" behind your real estate internet marketing program. You may need to ask yourself, "What reason have I given people to respond, act, do anything upon visiting my website?"

And if you'd like a proven strategy for generating leads through your website, you'll certainly want to check out the Agent's Guide to Online Lead Generation.

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