Minimize Distraction: Tip #4 of 100
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip #4 of 100 - Minimize Distraction
On a real estate marketing website, the goal is usually to lead visitors down a certain path. You can't control where people will go or what they will click on, but you can at least offer your preferred path and make it easy to follow.
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your site altogether.
I see this a lot on the home pages of personal marketing websites. Often, agents participate in real estate link exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention with a dozen or more distractions?
Recommended Reading:
Look for tip #5 tomorrow!
Until then,
-Brandon
Tip #4 of 100 - Minimize Distraction
On a real estate marketing website, the goal is usually to lead visitors down a certain path. You can't control where people will go or what they will click on, but you can at least offer your preferred path and make it easy to follow.
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your site altogether.
I see this a lot on the home pages of personal marketing websites. Often, agents participate in real estate link exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention with a dozen or more distractions?
Recommended Reading:
- Web Style Guide: Home Pages
- Biggest Mistakes in Web Design
- Home Page Goals
- Real Estate Websites: Your Home Page
Look for tip #5 tomorrow!
Until then,
-Brandon
Labels: Internet Marketing
posted by Brandon at
4:46 AM
