Real Estate Internet Marketing: Tip #1of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip #1 of 100 - Overcome Skepticism

We are all naturally skeptical online. The reasons for this are obvious. The Internet can be an anonymous and scary place, used for deceitful purposes by everyone from con artists to pedophiles.

Of course, these shady characters represent the minority (or so I'd like to believe). But it still poses a challenge you must consider in your real estate Internet marketing program.

I encounter a lot of "faceless" websites that use a lot of pronouns like "we" and "us" ... websites that make it nearly impossible to find a person's name. You've seen websites like this, yes? What's your first reaction when encountering a mystery website?

Distrust? Uncertainty? Fear?

Yeah, me too.

Take a look at your own website right now. Go ahead ... I'll wait.

Are you done? Good. Now tell me what you've done to make the visitor comfortable in who you are? How have you demonstrated integrity? How have you encouraged trust and confidence?

Better yet, why not ask a half-dozen friends to visit your website and navigate around like a potential client would. Have them jot down on paper anything that makes them uncomfortable, uncertain, or just confused. Correct these things immediately, and keep them in mind through all of your Internet marketing endeavors.

Internet marketing is marketing with an extra dose of uncertainty. It's your job to remove that uncertainty every chance you get.

Until tomorrow,

-Brandon