When Pronouns Go Bad - A Marketing Tale
© 2010, Brandon Cornett. All rights reserved.
One thing I don't understand is why — in this age of social media and customer empowerment — so many companies strive for greater anonymity. Don't they get that anonymous is out?
You know the websites I'm talking about. You go to the "About Us" page and it's a bunch of talk of "we" and "us" with not a face or a name to be found. You go to the "Contact Us" page, and it's a plain old form without a name.
Surprisingly, I see this happen with smaller companies just as much as I see it with the mega-corporations. The difference is, a big corporation can afford to pump its message through multiple channels, while smaller companies often rely more heavily on their website.
There's a cost to anonymity. And if you ask me, it's too great a cost for any company, small or large. People don't trust anonymous businesses ... and why should they?
Is your website anonymous? Or do you welcome dialogue and interaction with your audience? What are your thoughts?
Comments welcome!
-Brandon
You know the websites I'm talking about. You go to the "About Us" page and it's a bunch of talk of "we" and "us" with not a face or a name to be found. You go to the "Contact Us" page, and it's a plain old form without a name.
Surprisingly, I see this happen with smaller companies just as much as I see it with the mega-corporations. The difference is, a big corporation can afford to pump its message through multiple channels, while smaller companies often rely more heavily on their website.
There's a cost to anonymity. And if you ask me, it's too great a cost for any company, small or large. People don't trust anonymous businesses ... and why should they?
Is your website anonymous? Or do you welcome dialogue and interaction with your audience? What are your thoughts?
Comments welcome!
-Brandon
Labels: Internet Marketing
posted by Brandon at
2:01 PM
