Service Matters - A Car Buying Story
© 2010, Brandon Cornett. All rights reserved.
The Importance of Offering Good Service
My wife bought a new car recently. There's a Nissan dealership about 5 miles down the road from our house. But she went past that dealership to another Nissan dealer near where she works, quite a ways from where we live.
Why did she go to the trouble? Because I've bought a car from the closer dealership, and the service was terrible. It took three months to get my license plates (I had to keep going back to get updated 30-day tags). The finance guy talked down to us like these matters were outside our comprehension, though we're both financially smarter than he is. The sales lady told me to give her all "excellents" on her survey so she could "get her fifty bucks."
Yes, it was a joke.
So my wife drove out of her way to avoid buying her car from the same dealer. Actually, both dealerships are owned by the same person. But they service she received was totally different that what I received.
When it's time to trade in my car, I too will drive out of my way to the other dealership and ask for her salesman by name. I will recommend the other dealership to friends. And she has given the dealership all "excellents" on their corporate survey, though the guy certainly didn't ask for it.
Moral of This Story
Remarkable products and services create talkability and buzz. The same concept applies to the real estate business. If you offer an experience that makes your clients say Wow, this was really nice, then those clients will talk about you. And who knows, maybe somebody will go out of their way to have you as their agent.
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More real estate marketing tips
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My wife bought a new car recently. There's a Nissan dealership about 5 miles down the road from our house. But she went past that dealership to another Nissan dealer near where she works, quite a ways from where we live.
Why did she go to the trouble? Because I've bought a car from the closer dealership, and the service was terrible. It took three months to get my license plates (I had to keep going back to get updated 30-day tags). The finance guy talked down to us like these matters were outside our comprehension, though we're both financially smarter than he is. The sales lady told me to give her all "excellents" on her survey so she could "get her fifty bucks."
Yes, it was a joke.
So my wife drove out of her way to avoid buying her car from the same dealer. Actually, both dealerships are owned by the same person. But they service she received was totally different that what I received.
When it's time to trade in my car, I too will drive out of my way to the other dealership and ask for her salesman by name. I will recommend the other dealership to friends. And she has given the dealership all "excellents" on their corporate survey, though the guy certainly didn't ask for it.
Moral of This Story
Remarkable products and services create talkability and buzz. The same concept applies to the real estate business. If you offer an experience that makes your clients say Wow, this was really nice, then those clients will talk about you. And who knows, maybe somebody will go out of their way to have you as their agent.
=============================
More real estate marketing tips
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Labels: General Marketing Advice
posted by Brandon at
4:09 AM
