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The Real Estate Web Presence
How real estate agents can survive online in modern times, despite the rapid growth of the Internet...
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The traditional real estate website is becoming invisible — crowded out by vast amounts of web content added to the Internet, year after year. As a result, it's harder for real estate agents to be found online. Here's what you can do about it! |
These days, a simple real estate website is not enough to ensure your online marketing success. To put it bluntly: Traditional real estate websites are becoming invisible.
In the past, real estate agents could put up a 5-page website, and people would eventually find it (and perhaps even respond to it). That is no longer the case. To be "findable" online today, you need more than a real estate website — you need a web presence.
The Purpose of This Exclusive Report:
- To broaden your Internet presence so that your target audience has multiple ways to find you online.
- To increase the chance people will find you through search engines when researching your local real estate scene.
- To increase your overall marketing success by creating a "passive" channel for inquiries and leads.
- To make you one of the most widely published Internet authorities on matters pertaining to your local real estate scene.
What's a Web Presence?
The Internet has grown by leaps and bounds over the years. Today, the size of the Web is measured in billions of individual documents, with millions of new documents coming online every year.
As a result, it's much harder to be found online today than it used to be. This will only increase in time, as more content is added to the Internet. So you have to work smarter and use multiple web-publishing channels to ensure your future "findability." That's what you'll learn from this guide.
The Need for a Web Presence - Illustrated
Let's look at a hypothetical scenario. Let's say we are a real estate agent in San Diego. About ten years ago, only a dozen or so real estate companies in San Diego had websites. Websites were more expensive back then, and harder to produce.
On top of that, few real estate companies felt the need to go online ten years ago. There wasn't the "Internet rush" that we see in today's real estate industry.
So let's say we put a new website online, catering to San Diego real estate shoppers. If we were one of only 13 San Diego real estate websites, that would make it really easy for people to find us online. If a search engine showed ten results on Page 1, we would have a strong chance of being on that page. Less competition, right?
Now flash forward to the present.
It's 2007 now, and thousands of San Diego real estate agents have websites and blogs online. In fact, when I search the phrase "San Diego real estate agent" in Google (with quotes around the phrase), I get 25,300 results.
That means there are more than 25,000 individual documents online (and in the Google database) that mention the phrase "San Diego real estate agent."
That's some stiff competition! And it doesn't matter where you operate — this example translates to your market area as well. A website alone cannot compete with such a sheer volume of content. That's why you need a web presence.
Here's what it boils down to. In the very near future, all real estate research (and even many of the transactions themselves) will be conducted online. Whether or not you're part of that will depend on how you think about the Internet today, and well into the future.
What's inside the book
- Why traditional real estate websites are becoming invisible
- How the Internet is changing, and how it affects your business
- How to turn your real estate website into a web presence
- How to increase the number of ways people can find you online
- How to boost your online success by thinking like a publisher
- How to move your way up the search engines for better traffic
- How to change the way you think about the Internet ... for the better!
Download your copy today!
For only $14.99, you can totally transform the way you think about real estate Internet marketing ... for the better. You can turn your website into a web presence that will produce better visibility, more leads, more business and more long-term success.
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Download your copy
Please note: This e-book is in PDF format and requires Acrobat Reader, a free download.
Questions about this book? Please contact me.
