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How Article Marketing Can Help You

Increase your Web presence, search engine rankings and website traffic ... with article marketing!

You've probably heard this statistic before:

Nearly 80% of home buyers use the Internet to research homes; and the number of buyers and sellers who use the Internet to find an agent is also on the rise. So with each passing year, it becomes more and more important for agents and brokers to create a strong Web presence.

But therein lies the rub.

A website alone cannot give you the Web presence you need to capitalize on all that Internet activity. With billions of documents on the Web, a single website becomes a needle in a haystack.

So what you need is a way to be more prevalent online -- a way to put your message in front of consumers who use the Internet to search for local real estate professionals.

That's where article marketing comes in!

What is Article Marketing?
In simple terms, article marketing is the process of writing and publishing articles online to help grow your business. Article marketing takes an educational approach to marketing, which is part of the reason it's so effective.

• Traditional advertising says, "Here's a product or service I want you to buy."
• Article marketing says, "Here's a product or service I want to educate you about. And by the way, I also provide it. You can learn more about it by visiting www..."

What are the Benefits of Article Marketing?
Article marketing can increase your online exposure, improve your website's search engine rankings, drive qualified traffic to your website, and position you as an authority in your field.

Benefit #1 - Website Traffic
Article marketing can increase your website traffic in several ways. First, when you publish your articles through an article directory like EzineArticles.com -- and those articles get published elsewhere -- they increase your audience exponentially.

And when you included a hyperlink at the end of each article, those readers can easily find your website.

Secondly, when you write your articles with search phrases in mind, there's a good chance your prospects will find your articles directly, through their natural search behavior.

Benefit #2 - Search Engine Ranking
Over time, article marketing can also increase your website's search engine ranking, sometimes dramatically. Here's how:

Article marketing can lead to a lot of links from other websites to your own. As your articles circulate and get published on blogs, ezines and websites, you'll have more and more inbound links. This is known as "link popularity."

Most search engines (and Google in particular) use link popularity as one of several criteria to evaluate and rank your website. So by increasing the quality and quantity of articles you submit, you'll be increasing the number of places your articles get published.

• More articles.
• More inbound links.
• Better search engine ranking.
• Article marketing can deliver it!

Benefit #3 - Positioning / Credibility
Article marketing helps you position yourself as an expert in your field. When your articles get published on other websites -- especially prestigious or well known sites -- you gain third-party credibility you simply cannot get from traditional advertising.

Imagine. You could become known as the leading expert in your city or town. You could someday be the most widely published real estate professional in your state. Article marketing makes it possible!

Benefit #4 - Simplicity
With time and practice, you can learn to write and distribute articles with great efficiency. In fact, I know from personal experience that one can comfortably write two or more articles per week.

At that rate, you'd be producing more than 100 articles per year. You would also be saturating the search engines (and your target market) with quality, relevant content.

And with my article marketing guide, you'll get clear, step-by-step instructions from an article marketing veteran.

Download your copy today!