Loan Officer Marketing Ideas - Internet Ideas
by Brandon Cornett
Article Summary - As a loan officer in a highly competitive industry, you can never have enough marketing ideas to experiment with. This article offers seven loan officer marketing ideas that you can put in place on your website. Best of all, they are mostly low-cost ideas.
Lately, a lot of mortgage loan officers have been turning to the Internet for general marketing purposes, and for lead generation in particular. It makes perfect sense, especially when you consider the vast number of home buyers who use the Internet to shop for mortgage loans these days.
Most loan officers know they need to be active online, in order to capture leads and attract clients in the Internet age. But at the same time, many don't know how to go about it — or ever where to start. This leads to a condition I refer to as "analysis paralysis." You spend so much time deciding where to start that nothing actually gets done. This can be a deathblow for your loan officer marketing program.
Let me free you from this trap by saying this. Where you start with your Internet marketing is not nearly as important as taking that first step. Sure, you need to do a little research into the various marketing techniques. But at some point you just have to take a deep breath and dive in. There are many ways to use the Internet for loan officer marketing purposes. So in this article, I'll give you the push you need by listing some ideas.
You certainly don't have to employ all of these techniques — and you'd probably exhaust yourself if you did — but this list will at least give you some ideas. Which of these loan officer marketing ideas appeals to you the most? Answer that question, and you've got a good direction to start in!
7 Internet Marketing Ideas
Okay, enough fanfare. Let's get to the good stuff. Here are seven ways you can strengthen your loan officer marketing system by leveraging the power and reach of the Internet.
1. How well does your website rank in the major search engines. Find out! Use a keyword research tool to develop a list of important search phrases (those that relate to your business). Then hire a professional SEO consultant to help you improve your ranking for those phrases in Google, Yahoo, etc.
2. Have you joined the blogging revolution? If not, consider starting a mortgage blog relevant to your geographical niche or specialty. It's an easy way to grow your web presence over time, and it can help you pull traffic to your website.
3. Here's a loan officer marketing idea for the "advanced pupils" in the class. Create an online forum for local home buyers and mortgage shoppers ... a place where people can go to get answers to their home loan questions. Hire an Internet marketing firm to help you promote it. Can you imagine having your own "captive audience" of consumers seeking mortgage information?
4. Combine loan officer marketing with public relations / PR. Have news to share? Maybe a new loan package or qualification process? Announce it with optimized press releases through service like PRWeb.com or PRLeap.com.
5. Do you have some writing skills, or know somebody who does? Why not create a short e-book related to home mortgages somehow. It could be a local home buyer's guide to the modern mortgage landscape, or whatever topic you wanted to cover. Promote this high-value booklet on your website, through press releases ... any way you can. Local consumers who are interested in the booklet could get it from your website for free, just by joining your email newsletter.
6. Here's another tip for expanding your loan officer website. Build an FAQ section of your site with plenty of helpful information. Each question could hyperlink to a separate web page that answers the question in full. This is a great way to expand your website with keyword-rich content, which will help with search engine visibility. It will also make your website more useful to your key audience, who will stick around longer as a result.
7. Do you work with certain real estate agents on a regular basis? Why not cross-promote each other? The agent could recommend your services on his or her website, and you could recommend the real estate agent on your website.
Conclusion
When it comes to loan officer marketing online, you must combine multiple techniques for best results. Granted, you don't have to do everything listed above. And you could even come up with plenty of ideas I haven't even mentioned. The point is that you have to start somewhere, and the sooner the better. Experiment with different ideas to find out what works best for you. Use your imagination. Don't be afraid to be a trailblazer.
About the Author - Brandon Cornett is the publisher of this loan officer marketing website. He also provides a variety of Internet marketing services to mortgage professionals, such as search engine optimization and the creation of website content.
