Creating a Real Estate Website - The Easy Way
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by Brandon Cornett
For some agents, creating a real estate website is about as enjoyable as pulling teeth. But it doesn't have to be so painful. Here's a quick and easy way to create a professional real estate website for your business.
Editor's Choice: If you'd like to skip the tutorial and get started building a website today, there's one company we recommend above all others...
Stop me when this sounds familiar...
You need a new website for your real estate business, so you start research the process of creating a website from scratch. Before long, you encounter dozens of different companies offering a wide range of real estate website services.
So you start asking other agents for advice. But everyone you speak to recommends a different company and for different reasons.
After going through this process for days (or weeks, or months), you throw up your hands in frustration. Who knew that creating a real estate website was so confusing and exhausting?
A Simpler Approach to Creating a Website
If the scenario outlined above is familiar, please allow me to simplify things for you. Here's what you should keep in mind. There are many ways to begin the process of creating a real estate website from scratch. But how you go about it is not nearly as important as the end product. So at some point, you simply have to take that first step.
Here's something else that will put your mind at ease. You don't necessarily need a real estate web design firm to create your new website. Any professional design company can create a suitable website for real estate purposes, regardless of whether or not they specialize in this industry.
Keep in mind that you can always add items onto your website once it's built. For example, you can incorporate an IDX feed or virtual tours after the website is up and running. It's as simple as adding a new page and inserting the necessary code for the extra items.
So the most important thing to focus on up front is creating the kind of real estate website that reflects well upon you as the owner — a website that is well designed and easy to use. After that, you can fill it up with content and resources to your heart's content.
Combine Website Services to Make Life Easier
In most cases, it's better to work with one company that can handle all aspects of your real estate website than a half-dozen companies that specialize in a certain area.
This is one of the reasons I recommend Web.com for anyone creating a real estate website for the first time. Instead of working with one company for hosting ... another company for design ... and yet another company for marketing support, you can get it all in one place.
Brandon's Pick for Website Creation
Web.com has a solid reputation for creating high-quality websites, and backing them with a lot of helpful services. This is exactly what I mean by simplifying the website process. They can handle the design, the hosting, the marketing, etc.
Conclusion
When creating a real estate website from scratch, you should do enough research so that you feel comfortable making a decision. But at some point you have to take that first step. It can be scary, I know.
But if you follow the advice I've provided above — and if you use a full-service website company like the one I've recommended — you'll be off to a great start with your new real estate site. Good luck!
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