What's a Real Estate Blog, and Why Do I Need One?

by Brandon Cornett

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A real estate blog is a great way to expand and enhance your website with fresh content. In fact, if you're a real estate agent with a personal marketing website, I can't imagine a reason not to start your own real estate blog.

First, let's dispel a blog myth:

With regards to search engine visibility, a real estate blog is not magical. It will not leap onto the first page of Google in a month, they way some people seem to think they will. But blogs are extremely easy to publish -- and that's the search engine advantage they have over regular websites.

By default, most blogging programs (such as WordPress and Blogger) create clean, well-coded web pages. And they do it literally at the click of a button. Just type your blog post, click the "Publish" button, and you've got a new web page. No web coding experience is necessary.

Now repeat that three times a week for a year, and you've got more than 150 pages of quality web content. That's the search engine benefit of real estate blogs -- they make it easy to publish new content on a regular basis. This keeps people and search engines coming back to your site on a more regular basis. These are good things!

Real estate blog benefits

• An easy way to grow your website / web presence
• A great way to "feed" search engines with relevant content
• Helps you position yourself as an authority
• Helps you provide valuable content to readers / potential clients
• Improves your search engine ranking and visibility over time
• Demonstrates that you're web savvy and "with the times"
• Can support a variety of lead generation techniques

Blog content considerations

A real estate blog is only as good as the person who publishes it. There are a lot of great blogs on the Internet, covering an enormous range of topics. There are also plenty of duds. Launching a blog is the easy part. It's the constant addition of useful, interesting content that sets the good blogs apart from the duds. But don't worry! As part of my real estate blog service, I will teach you how to create good content on a regular basis. I'll even create an initial content plan to get you started.

How to use a real estate blog

So what do you publish in your real estate blog? Well, this question is only limited by your imagination. How about property listings, current interest rates, or special events ... or all three? Why not make it a theme such as "Around Town," with plenty of information on local happenings (and how they apply to real estate, home values, etc.). As you can see, the possibilities for your real estate blog are virtually endless.

Better yet, if you want to write about multiple topics, you can label each blog post to assign it to a category (like news, property, miscellaneous, etc.). This makes it easier for readers to find information on your blog.

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