Real Estate Marketing Online: What Articles Can Do That Ads Cannot

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by Brandon Cornett

Article Goal: Explain the power of online article publishing and how it can improve your real estate marketing online.

Article marketing is the act of publishing articles on the Internet to gain targeted exposure and website traffic. This tactic can support your real estate marketing program by helping you build a stronger web presence.

To be more specific, there are six distinct advantages articles have over traditional advertising:

Article Marketing Advantage #1 - Credibility
Articles add credibility to your real estate marketing program. They can also position you as an expert in your field. When your articles appear on other websites — especially well known or prestigious websites — you get a credibility boost you just can't get from traditional advertising.

Article Marketing Advantage #2 - Reach
Articles "travel" farther than advertisements. Most online editors will gladly republish quality articles. But who would republish an advertisement? The answer is nobody.

When you publish articles on the Internet (through an article distribution website like EzineArticles.com), you offer that article to thousands of potential publishers. If your article is well written and matches the publisher's needs, it will probably get published. The length of this reach is infinite.

Article Marketing Advantage #3 - Website Traffic
Article marketing can increase traffic to your real estate website in two ways. First, when your articles get published on other websites, your audience instantly grows. And if you've included a website link within each article, these new readers can easily find you.

Also, by increasing the number of inbound links to your website, you're improving your search engine visibility overall.

Article Marketing Advantage #4 - Cost
Article marketing is free. And couldn't you use a little more free in your real estate marketing program? You dont have to pay any fees or buy any software. You can write articles in a word processing program (like Microsoft Word) or in a text program (like Notepad or TextEdit).

On the other hand, traditional advertising will cost you a lot! In spite of their rapidly declining effectiveness, banner ads cost hundreds of dollars.

Magazine ads are even more expensive. A full-size ad in a glossy magazine might cost you thousands.

Article Marketing Advantage #5 - Versatility
Because article marketing costs nothing, you can freely experiment with different tactics. You might introduce a topic (like home-buying tips) and then promote a free report that delivers the topic in full. You might write articles based on keywords and key phrases to increase your search engine visibility. You might do a number of things you couldnt afford to do with traditional advertising.

In short, this tactic can support your real estate marketing program in any way imaginable.

Article Marketing Advantage #6 - Effect
Advertisements interrupt people. Articles educate people. Good articles can help your readers achieve things. Good ads are still just ads. People keep articles and forward them to friends. Nobody keeps or shares advertisements.

Conclusion
Article marketing can support your real estate marketing program in many ways. It can help you improve your search engine visibility, reach a larger audience, and position yourself as an authority. And all this with no cost but time and effort. Can advertisements do that?

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