Real Estate Marketing Articles & Ideas
You've just found one of the largest collections of real estate marketing articles online today. If you don't find the marketing advice you're looking for here, you might also want to check out Brandon's blog.
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General Marketing Advice
Agent Marketing Challenges and How to Overcome Them
New agents face a variety of challenges that are unique to their industry. In this article, we will discuss some of the biggest obstacles to self-promotion, and what you can do to overcome them.
In Real Estate Marketing, Aim for the Response
Before you start promoting yourself and your business, you need to identify the type of response you want. This is the first step to a successful marketing program.
The Importance of Listing Language
How you describe your listings goes a long way in getting buyers to visit. Here are some tips for adding some much-needed punch to your property descriptions.
Where Real Estate Marketers Go Wrong
It's hard to set yourself apart from the competition. I know that. But if you want to get people's attention (and, more importantly, their business), you need to distinguish yourself from other agents.
Agent Marketing With Testimonials
Do you incorporate client testimonials within your marketing program? If not, you should start. It's a great way to encourage trust and make people more likely to contact you.
10 Ways to Improve Your Marketing
It's easy to get complacent with your promotional efforts. But it's also dangerous. This article will help you break through marketing "plateaus" by giving you ten ideas for improvement.
How to Beef Up Your Follow-up
Forgetting about clients after closing is a big mistake, because it limits the amount of referrals you get. Here are some easy ways to follow-up after the deal, in order to generate those much-needed referrals.
Five Fundamentals of Real Estate Marketing
Research, focus, testing, honesty and enthusiasm. Before you get "fancy" with your marketing efforts, you need to make sure you have these five critical elements.
The Power of PR — Using the Media to Your Advantage
In my experience, a lot agents fail to use public relations when promoting their services. It's a shame, because PR can drive a lot of business your way and for very little cost.
Real Estate Marketing — The Talkability Factor
Getting people to talk about your services is a powerful concept. Professional marketers have long realized the value of "talkability," and they have worked hard to achieve it. You should do the same for your real estate business.
Don't Rely on the Free Consultation
If the free consultation is the key to your marketing system, then you need to rethink things. This article explains why people don't get excited about this kind of "offer" anymore.
How to Conduct Home Buying Seminars
Imagine having 20 to 30 potential clients in a room together, while you demonstrate your real estate expertise and your personality. Can you imagine the business-building potential of such a scenario? Here's how to achieve it.
Marketing Tips for New Agents
New real estate agents face certain challenges that a veteran agent generally doesn't have to deal with. This is especially true when it comes to marketing. This article offers a wealth of tips to help new agents overcome such "newbie" concerns.
Reduce Attrition Rates for Marketing Success
What is attrition and what does it have to do with your marketing program? These are questions you need to answer early on, before you start to market your services.
Marketing Tools for Real Estate - Brandon's Top 10
This article presents a list of ten things I think you should use to market your services. A strong web presence, a modern outlook, a good referral program and more.
Modern Marketing Tips for Real Estate Agents
Are you using these five strategies to attract clients? If not, you might not be realizing your full potential. Use one or more of these techniques to grow your business. Use all five for even better results.
How to Write a Real Estate Ad - The Right Way!
This is one of the most popular articles on our website, and for two reasons. Real estate ads are a hot topic among agents, and this article give you a lot of great advice on the subject.
Commercial Real Estate Marketing Tips
Most of the tips in this library pertain to the residential side of things. But we haven't forgotten the commercial real estate pros out there!
Agent Business Cards - Lessons Learned
A high-quality business card is an essential (but often overlooked) part of your real estate marketing toolkit. Here's what you need to know about purchasing professional cards for yourself.
Tips for Marketing Luxury Homes
In some respects, the process of marketing luxury homes is different than "regular" real estate promotions. So let's talk about some of the unique challenges and what you can do to overcome them.
Ordering Real Estate Yard Signs
How to Create a Marketing Plan
Using Home Buyer Seminars to Attract Clients
Integrate Your Marketing Efforts for Maximum Response
New Real Estate Agent Marketing
Lead Generation Advice
Real Estate Lead Generation - How to Generate Real Estate Leads
My goal with this article is to change the way you think about lead generation. If you follow the advice presented here, you'll never have to purchase buyer leads again.
17 Ways to Generate Real Estate Leads Online
If your website is not producing inquiries from potential clients on a regular basis, then you'd be wise to read this blog article. It offers plenty of tips for generating leads online, and many of them are simpler than you think.
Direct Mail / Postcard Advice
How to Modernize Your Postcard Marketing Strategy
Letter Writing Tips for Agents
Farming Letters - 5 Tips for Success
Choosing a Company for Real Estate Flyers
A Buyer's Guide to Direct Mail Services
Online Marketing Articles
Agents Online: 5 Ways to Dominate the Web
Real Estate Internet Marketing: The Power of Information
Real Estate Marketing Online - Fundamentals
Is Your Website Capturing Leads or Losing Visitors?
How to Capture Leads Using Website Downloads
How to Generate Leads With a School "Report Card"
What Articles Can Do That Ads Cannot
Real Estate Blogs - 3 Steps to Earning Subscribers
Real Estate Internet Marketing - 100 Tips in 100 Days
Real Estate Blogs - An Agent's Guide to Blogging
Online Real Estate Marketing - 3 Pieces of the Puzzle
Real Estate Newsletters - Tips for Agents
Internet Marketing - 5 Laws of Lead Generation
Using a Real Estate Blog for Search Engine Success
Relieving the Real Estate Marketing Burden
Real Estate Blogs - A Guide to Traffic Generation
How to Create an Online Real Estate Forum of Your Own
Real Estate Leads - Top Concern Among Agents
Real Estate Email Marketing Workshop
Experiment With Chat Programs for Lead Generation
How to Promote Your Property Listings Online
21 Blog Content Ideas for Your Writing Enjoyment
How Blogging Can Improve Your Professional Image
5 Ways to Use Your Real Estate Blog
Real Estate Search Engine Optimization (SEO)
Real Estate SEO: The Wagon Wheel (Interactive Version)
Real Estate SEO: The Wagon Wheel (Article Version)
7 Ways to Make Your Website More Visible
Five Steps to Search Engine Success
Real Estate SEO - Search Engine Advice for Agents
The Three P's of Search Engine Optimization
Real Estate SEO - The Research Factor
Real Estate Blogs & Search Engine Optimization
Real Estate Web Links: 7 Steps to Link-Building Success
7 Ways to Boost Your Online Visibility
Avoiding Google Penalties On Real Estate Websites
Realtor SEO - 5 Things You Need to Know
Trading Real Estate Links - SEO Time Waster
Search Engine Marketing Expectations
Real Estate Prospecting Online - The Smart Way
Real Estate Websites
Fundamentals of Real Estate Web Design
Real Estate Websites - The Usability Factor
Real Estate Websites - Your Home Page
7 Tips for a Better Agent Website
Real Estate Websites - A Tech Guide for Agents
Be Careful Choosing Real Estate Website Templates
Website Design Tips for Agents
Real Estate Web Hosting - Don't Overpay
Make Your Website Buzz-Worthy, Not Boring
Real Estate Website Templates - My Personal Picks
What the Best Real Estate Websites Have in Common
A Helpful Guide to Creating a Website From Scratch
How to Add a "Mashup" to Your Website With Google Maps
Email Marketing Tips & Advice
The Logistics of an Emailing Campaign
Start Your Email Marketing Program
Home Builder Marketing Tips
Home Builder Marketing - Avoiding Common Website Mistakes
All articles © 2004-2006, Brandon Cornett. All rights reserved.
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