Dental Marketing - Internet Marketing Services for Dentists

You didn't find this website by accident. You found it because we are experts with search engine visibility. And we can help you boost the Internet visibility of your dental practice as well.

We offer a variety of Internet marketing services for dentists in the United States. We can help you expand your online dental marketing program in several ways. Here is an overview of our services:

Online Marketing Services for Dentists

Search Engine Optimization (SEO) Consulting

Search engine optimization is when you make certain improvements to your website in order to boost your rankings in Google, Yahoo and Bing. It's also an essential part of any dental marketing program.

Brandon Cornett is one of the most widely published authorities on SEO techniques (see for yourself). He offers phone consultations for dentists who want to learn more about SEO. Do you have questions about our Internet marketing services for for dentists? What to schedule a phone call with Brandon? Contact us today.

Internet Marketing Consultations

Dental marketing online can include many different components. Blogs, websites, search engine optimization, pay per click, press releases, social media -- these are just a few of the ways you grow your business online. Which option is right for you? That's the million-dollar question. We offer Internet marketing consultation services for dentists across the United States. We can answer your questions and help you develop a solid plan for success.

Website Content / Copywriting Services

Quality content is the centerpiece of your online dental marketing program. One of the "easiest" ways to boost your search engine traffic is by adding fresh content to your website or blog. The word "easy" is in quotes, because we realize that writing doesn't come easy to a lot of dentists.

That's where we come in. Brandon is one of the most prolific website copywriters working today. He can write content that engages humans and search engines alike. We offer a variety of Internet marketing services for dentists, but most of them relate back to our writing services. Learn more here, or contact us to get started!

Blog Customization and Training

A blog would make a great addition to your online dental marketing program. It gives you an easy way to publish new information on a regular basis. For instance, you could blog about the different types of procedures you offer. This will help you pull in more traffic through the major search engines. We can help you get a dental blog up and running. We can even train you on how to use it, and help with some of the content as well. Please contact us if you have questions about any of our Internet marketing services for dentists.

Other Ways to Promote Your Business

Ten years ago, the only dental marketing options for dentists were the phone book and referrals. While referrals are still a big source of business for most dentists, the phone book will soon become extinct. So many in the dental field are looking to the Internet as a marketing tool — and rightfully so.

In this article, I'll be presenting a variety of dentist marketing ideas and options worth considering. Not all of them will be right for your business, and that's okay. The goal here is to get your mental wheels turning with a wealth of marketing possibilities.

Many of these techniques will be web-based in nature. Others will combine online and offline marketing strategies you can use to expand your dental practice. So without further ado, let's get started...

21 Marketing Ideas for the Modern Dentist

1. Buy a mailing list of residents within a certain mile radius of your office and send out marketing postcards to announce your practice, your dental specialty, etc.
2. Send a direct mail postcard to your target area to announce a new procedure you are offering, or the type of dentistry you specialize in (pain-free, children's etc.).
3. Create a patient-referral program where current patients get some kind of reward for recommending new patients. The reward could be anything from a gift certificate to a half-price dental cleaning. Word of mouth can be powerful marketing for dentists!
4. Consider advertising in neighborhood / community newspapers. These newsletters are becoming more and more common, and they could be a perfect marketing option for your dental practice. Only one way to find out!
5. Add a dose of public relations (PR) to your dentist marketing program. If you're practice is new in town, or if you offer a new technique of some kind, send a press release to your local newspaper.
6. If you offer a new or unique type of dental technique, try to get your local TV news to cover it. Invite them over to witness the procedure. Most local news channels have a health segment where they cover such things. I recently saw a dentist on the news explaining a new tooth whitening procedure. What a great marketing idea for local exposure!
7. To coincide with the last marketing idea you could also distribute your press release online. You could use PRWeb for this purpose.
8. As an Internet marketing strategy, hire a search engine marketing consultant to improve your website's ranking in the major search engines like Google. This will increase the online exposure for your dental practice.
9. Another Internet marketing option: Advertise your website with Yahoo Sponsored Search or Google's AdWords. You could put yourself onto the first page of keyword search results almost instantly, if you bid wisely.
10. If your practice is small, you could create a patient follow-up system and send out holiday and birthday cards (in addition to those checkup reminders).
11. Create a marketing brochure for your practice. Include information about your training, qualifications, specialty, etc. Give it to patients so they can give it to others when recommending you.
12. For a less expensive twist on the marketing idea above, you could use a business card instead of a brochure, or a simple flyer about your business.
13. Publish articles online with topics related to your dental practice. This technique is known as "article marketing." It can help you increase your website traffic, and also your website's ranking in search engines. The key is to have all of the articles linking back to your website as the author / source.
14. List your dental website in a variety of web directories. This will increase the number of links coming in to your site, which has a direct (and positive) impact on your search engine rankings. This in turn means more traffic and more patients.
15. Create a dental marketing schedule for yourself. Try to do at least one thing each day to promote your practice. Experiment with new ideas on a regular basis by adding them to your schedule.
16. Do some research to find out what your competitors are doing, in terms of self-promotion. This can often be an excellent source of marketing ideas and inspiration. Ask yourself, "How can I adopt the same technique but make it even better?"
17. Join your local chamber of commerce or other business organizations. This can be useful for networking purposes.
18. Experiment with some of the online dental directories where you can list your website. Just be sure you're able to track where your website traffic is coming from, so you can determine if the listing fees are worthwhile.
19. Already have one website that ranks well in the search engines? Then why not launch website #2 for double the exposure? This is a dentist marketing idea for the more "advanced class," but it's worth considering. Imagine having two sources for web-based inquiries!
20. Experiment with radio advertising on one of your local stations. If you pursue this kind of marketing option it will help to have a website address that's easy to remember. Repeat the web address several times during the ad spot, along with your unique skills and selling points.
21. Continue your dental marketing education by reading up on the ideas and options mentioned in this article, as well as the general concepts of business promotion. Read at least one book each year on the subject of small business marketing.

Which of these dental marketing ideas are right for you? That's something you'll have to find out for yourself, through personal experimentation. But one thing is for sure — after visiting this website, you'll never again be at a loss for options or ideas!