Real Estate Marketing Glossary
Definition: Realtor Marketing
The phrase "REALTOR® Marketing" is often used interchangeably with "real estate marketing." The difference here is the reference to a REALTOR® (meaning somebody recognized by the National Association of REALTORS®), as opposed to a real estate agent in general.
From a marketing standpoint, the terms "REALTOR® Marketing" and "real estate marketing" basically mean the same thing — marketing conducted by a real estate professional.
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Related term: Real Estate Marketing
