Real Estate Email Marketing Workshop

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Here's the fact of the matter. Most marketing emails and newsletters used by real estate agents fail to produce any benefit for the agent. But it's not the medium that's broken — it's how the medium is being used.

I've been on the newsletter distribution lists of many a Realtor over the years, so I've seen quite a few real estate marketing emails. Here's one thing I've learned. Most of these emails lacked any form of value whatsoever. They were mostly vague, offering stock content that was probably written by some staffer at a real estate newsletter company five years ago.

But when email marketing is used properly, it can provide tremendous benefits for your real estate business. It can help you generate referrals from past clients, acquire new clients, expand your Internet presence, and more ... all at the same time.

I've created this sub-section of the main website to serve as one big lesson on real estate email marketing, email newsletters, and similar techniques. Most of the website offers tips for strategy, while there's also a page with email marketing vendor recommendations.

I hope you find it helpful!