11 Content Ideas for Your Real Estate Blog

To be a successful blogger, you need to publish original content on your real estate blog. The more of it the better. In this lesson, you’ll learn how to break through the “writer’s block” barrier to produce a steady stream of quality content.

Publishing a real estate blog is a great way to expand your web presence. Some agents enjoy tremendous success with blogging, to the point that it becomes their most powerful marketing tool. But this doesn’t happen overnight. If you want to enjoy similar success, you’ll need to publish quality content on a regular basis.

When I tell my clients they should be blogging several times a week, they usually say the same thing: “How could I possibly come up with that much material?” It’s not as hard as you might think. Real estate blog ideas are everywhere. You just have to know how to round them up. Here’s how to generate an endless stream of content ideas for your real estate blog.

2011 Update – Real Estate Blogs in the Wake of Google’s “Panda”

Google is the most popular search engine on the planet. If you can achieve top rankings in Google, you’ll enjoy a steady stream of website traffic. In February 2011, Google released what has been dubbed the Panda update.

This adjustment to their ranking algorithm penalizes websites with low-quality content. Keep this in mind as you develop your real estate blog. Strive to create in-depth tutorials and analysis. Always create your own original content. Do not use duplicate articles.

You can learn more about the Google Panda update (and how it might affect your real estate blog or website) in this article:
Real Estate SEO in the Post-Panda World

Content Ideas for your Blog

We talked about the importance of publishing new content on a regular basis. That’s the point of using a real estate blog in the first place. Blogging simplifies the publishing process so you can spend your time writing great content, instead of dealing with technical details. But where do the ideas come from, and how can you keep them coming over a period of months or years? Here are some techniques you can use:

1. Set up a Google Alert to track your local housing market. When Google finds new information that relates to your chosen keyword(s), you’ll receive it in the form of an email. You can get these emails daily or weekly — it’s up to you. Now you’ve got an automated idea generator to help you create real estate blog content on a regular basis.
2. Do you spend a lot of time answering questions by email? Start saving these emails in a special folder within your email program. This could become blog content.
3. Set up a Q&A box on your blog. Let your readers ask you questions. Answer their questions in the form of a new blog post. Rinse and repeat.
4. Write about the neighborhoods and subdivisions within your market area. This is a great topic for real estate blog content, because a lot of home buyers use the Internet to research neighborhoods where they want to buy. They can find your site this way.
5. Write about your city. What’s good about it? What makes it a great place to live? Start making a list of these things and compile them into a blog post, or a series of posts.
6. Write a blog post about the different types of mortgage loans, and the pros and cons associated with each one.
7. Write a blog post explaining the most common reasons for mortgage rejection. Tell people what they can do to increase their chances of being approved.
8. Write about home prices in your area. This is something home buyers and homeowners are both concerned with. Use your blog to keep them in the know.
9. Do you have homes listed for sale? Write up a blog post for each one. Be sure to use plenty of keywords pertaining to the neighborhood and city where each home is listed. And speaking of keywords…
10. Use a keyword-research tool to generate additional ideas for real estate blog content. You can find several of these tools online. I recommend using Google’s because it makes other suggestions, aside from the exact phrase you’ve entered. Learn more about writing content with an SEO focus.
11. Hire an SEO consultant to generate a list of keywords and topics for you. This is one of the services we provide for our clients. If you’re interested in tailor-made content plan, just let us know.

As you can see, real estate blogging ideas are everywhere. With a bit of research, you could develop a list of blog content ideas to keep you going for months. Need some motivation? Here are the benefits of publishing often.

Frequent Publishing Will Boost Your Website Traffic

What’s the point of all this blogging? What are the benefits of publishing new information on a regular basis? For one thing, you’ll be increasing your website traffic over time. By steadily growing your volume of website content, you are giving people more ways to find you online. In terms of the number of search-engine queries, a 100-page website will dramatically outperform a 5-page website (with all other things being equal).

Related article: How to promote your blog with self-promoting content

Publishing real estate blog content on a regular basis also helps you position yourself as an expert. When people see all of the in-depth analysis of the housing market you’ve been posting, they will know you’re on top of things. They will say, “Here’s an agent who is up to speed on the local housing market.” This builds trust, and trust makes people more inclined to contact you.

Real Estate Copywriting Services

Do you need help coming up with content ideas for your real estate blog? We can help you in several ways. First, we can develop a content plan for you, using the strategies discussed in this article. We can also help you with some of the actual writing, if you need it. Contact us with any questions you have. You can learn more about our writing services here.