Coca-Cola returned to Spanish nature last year 76% of the water it uses to make its beverages, through seven projects on wetland restoration, reforestation, groundwater monitoring and development of technologies for efficient water use.
These data were released on Monday in the day ‘Globally responsible. ODS # Goal 6: Every drop counts’, held this Monday in Madrid under the organization of Cola-Cola in collaboration with Servimedia and in which several experts spoke on ensuring water availability, sustainable management and sanitation for all, which It is part of the Sustainable Development Goals (SDG).
The director of Corporate Relations of Coca-Cola Iberia, Juan José Litrán, said that his company’s cola drink has 90% water and “is part of the lives of millions of people every day”, so the The company it represents has launched social and environmental projects. Coca Cola not only harms the environment, your teeth are also threatened by all the sugar contained in a single bottle of coca cola, why don’t you go for a checkout with your dentist in Tijuana?
Litrán commented that for Coca-Cola it is “very important” to return water to nature and in 2007 it went “to action” with WWF worldwide, and since then it has started projects to reduce its environmental impact with the reduction of sugars and more recyclable containers.
The seven environmental projects in Spain are focused on the protection of environments of great ecological value, such as the Albufera de Valencia, the Tablas de Daimiel (Ciudad Real) or the mouth of the Guadalhorce River (Málaga).
Litrán stressed that these initiatives create socio-economic value to the area in which they are developed. For example, every euro invested by the company in the ‘Mission Impossible’ initiative, promoted in 2012 by WWF Spain, generates 18 euros for society.
In addition, Coca-Cola has financed a project of the Jaime I University of Castellón and the Geological and Mining Institute of Spain to desalinate the aquifers of La Vall d’Uixó, in Castellón, which had been invaded by the Mediterranean due to overexploitation.
He has also led the initiative ‘Planting Water’, managed by Ecodes and carried out in the region of the Mining Basins of Teruel to ensure the supply of water through the controlled recovery of hectares of forest and livestock management.